Images of female role models empower and inspire women leaders, says study

22 Apr

Who’d have thought that looking at a photo of a powerful female role model, like Hillary Clinton or Angela Merkel, could inspire women to become more successful leaders. But a new study – Successful female leaders empower women’s behaviour in leadership tasks – shows that exposure to female role models can improve women’s performance in leadership tasks.

Men and women were asked to give a speech while being exposed to a photo of Hillary Clinton, Angela Merkel, Bill Clinton or not picture. The speeches were measured in terms of length and quality. Women spoke longer (and were there perceived to give a better speech) when they were exposed to the photo of Hillary Clinton or Angela Merkel. But they spoke less, and their speeches were rated to be of lower quality, when Bill Clinton or no picture was shown.

The researchers concluded: “Subtle exposures to highly successful female leaders inspired women’s behavior and self-evaluations in stressful leadership tasks.”

Whose face would inspire and empower you when you have to make a stressful speech…?

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