Women’s career choices are all about location, location, location

16 Jul

Women want different things from men when it comes to deciding which employer to work for. While pay and benefits are always crucial in this decision, location is also a huge priority for female candidates.

A survey by Randstad US of 7,000 people found that 44% of women said location was an important employer attribute, compared with 35% of men. More than a third (37%) of women also said workplace flexibility was crucial in their decision, compared with 26% of male respondents. What ranked highly among men was career progression (42%) and a company’s financial health (36%). For women these percentages respectively were 36% and 28%.

Randstad US senior vice president Lisa Crawford said how a company is perceived will affect what candidates it attracts. “Companies may need to focus on key elements, such as building culture and adopting more flexible work policies, to appeal to different demographics. Attracting and retaining talent is not a one-stop shop,” she added.

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